Picture this: you’re sitting in a business meeting watching proceedings. The senior multi-cultural manager attendees are meeting to resolve a major issue.

The leader, who has been in the industry and CEO of the organisation for a couple of decades, is chairing the meeting.

There is general...

Let's discover the Pivot-Point number 3: the market

Owners (or the proxied corporation) choose the broad environment (market) in which to participate in order to extract the benefit sought by owners.

This doesn’t imply that these choices are always correct. Sometimes decisions to embark...