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The Executive Team

Our Executive Team is supported by over 100 Advisors, Subject Experts and Mentors.

Sue Barrett

 An inspirational, authoritative thought leader, ethical business growth strategist, advisor, educator, entrepreneur, writer and change agent, Sue advocates for ethical sales practices, equality, climate action and Better Business Practices for a sustainable and fairer world.

Founder and CEO of Barrett (est. 1995), and the movement, Sue and her team work with organisations across the world helping leaders and teams create, lead and operate highly successful sustainable business growth systems, strategies, teams and cultures that help teams sell better faster for all the right reasons. Sue lives by the philosophy that selling is everybody's business and everybody lives by selling something.

One of the world’s most authoritative voices and leading advocate for human-centred, ethical business, sales and leadership practices, Sue works with leaders, teams and communities to think deeply about the consequences of our decisions on each other and on the planet. Sue has the ability to raise awareness of our interconnectedness as a foundation for empathy, compassion, decency and ethics, which in turn informs our moral cognition – our capacity to ‘do the right thing’ in business and in life.

One of the founding organisers of March4Justice that rallied 110,000+ people in 200 locations around Australia in 14 days and, a founding organiser for, a community group focusing on getting social issues, business prosperity, government integrity and climate action into parliament, Sue is an advocate for Gender Equality, Doughnut Economics, Circular Economy, STEMA Education, Representative Democracy, Ethics & Integrity, and Sustainable Business & Environmental Practices, and believes in the importance of paying it forward.

In 2019, Sue published her first paperback book, ‘142 Days of Gratitude that changed my life forever‘, a treatise on the positive power of gratitude that delivers a masterclass in resilience.

Winner of the 1997 Victorian Government Small Business Award, Finalist in the Telstra Businesswoman of the Year in 1998 and 2001, Sue lives in Melbourne with her family & is inspired by David Bowie, Rachel Carson, Kate Raworth & Maria Montessori.

Qualifications: BSc Monash University, Cert (Strategic Mgt.) Macquarie Business School, Blue Ocean Strategist, Cert IV (Accredited Workplace Assessor & Trainer), Accredited Executive Coach.

Thierry Bayle

Thierry is a French National based in the UK & he services the EMEA region (Europe, Middle East & Africa). He is also very familiar with the USA as he has set up & managed a business in New York. He brings over 30 years international experience (Europe, America, Asia ...) and support the Clients from strategy to execution. They appreciate Thierry’s ability to manage multicultural and cross functional Teams.
Thierry has a thorough understanding of the opportunities and challenges in the Fashion, Luxury and Retail world and has also worked in consumer goods and services from start-ups to billion dollar companies. He understands the strengths and weaknesses of all the key Fashion stakeholders and clients appreciate his holistic approach and critical thinking when dealing with Fashion project and more generally across consumer goods and the service industries.
They also see him as a Growth & Change Accelerator.
Unlike other mentors and trusted advisors, he is genuine when looking to transfer his skills and experience to the clients. The support, guidance and solutions he delivers have to work long term for the business. It is about providing security and long-term success.
He knows how to bring value to the clients by thinking outside the box and he has been described by a business owner as caring more than the owner himself as Thierry can easily spot the green flag where the owner will see the red flag! And where you see a green flag, he will see the red flag!
Today, he states that Success is no more about what you know, it is about what you don't know.

Qualifications: Masters in Management at EDHEC Business School.

Dr Jack Jacoby

Jack is based in Melbourne, Australia & services Australia, New Zealand & The Pacific. He is an experienced corporate strategist. His professional career has been marked by exceptional achievements including five years spent as Director in Ernst & Young’s Management Consulting Practice, KPMG and Touché Ross Tohmatsu. He has a client list of hundreds of notable corporations and government departments.
A number of his projects have restructured government or semi-government departments and Cabinet-level strategies. His private, public company, NFP, and charitable sector work has introduced new ways of thinking that helped align organisations to their mission.
He is not only known as strategist, but also a problem solver, innovator, director, and mentor to many. His mentoring clients exceed 300. Jack has been appointed by Commonwealth Government as Mentor under the Boosting Female Founders Initiative 2020–23. His specialities include strategy, management, change management, decision hierarchy, shareholder value, knowledge management, business planning, mentoring, teaching, and corporate directorships.
His qualifications include a Doctor of Business Administration (in organisational accountability to shareholders and shareholder metrics and their implications on business planning); a Master of Business Administration and Bachelor of Arts (Sociology and Economics). He was an Adjunct Professor at RMIT University (2009-2015). Jack is author of 7 books on various topics.

Peter Lund

Peter is a Danish National based in Indonesia and servicing Asia. Peter is an innovative and entrepreneurial international senior executive experienced in setting up and managing new and existing business units worldwide, whilst generating results by focusing on financial targets and corporate objectives. He has extensive experience in start-up operations, particularly in understanding and managing the people-side of organisations with additional talents in cross-cultural management and change environments.
His extensive experience in legal, administrative, organizational, and operational business has significantly contributed to corporate success in difficult and demanding international markets.
His speciality lies in global sourcing and quality assurance. He has dedicated 35 years living and working in many countries worldwide with an extensive knowledge of Asia, Europe, North Africa, Turkey, and the USA.
Peter brings a methodical eye for detail, and superior creative, strategic, management, and administrative capability. His creative, strategic thinking and rigorous systems and processes lift ordinary performance to superior outcomes.
All of this embedded within highly developed empathic inter-personal skills and practical and pragmatic leadership. He provides subject expertise in a number of areas as well as being an effective and powerful multi-lingual mentor.
Peter has seats on multiple international Boards including Chairmanship.
Qualification: LL.M and Executive Master of Business Administration.


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